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Need for Science Act

I RECENTLY attended a discourse among Fellows of the Academy of Sciences Malaysia on the state of science in the country. Many Fellows came to share their views and opinions on how to resolve some of the outstanding issues. There are areas which can do with some constructive change. Suggestions have been made on several occasions [...]

October 9th, 2015|Categories: ASEAN News|
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Why marketing analytics is not about ROI calculation, but innovation

Ujwal Kayande Analytics evangelist and Melbourne Business School marketing professor, Ujwal Kayande, shares his view on the state of analytics in marketing and why big data doesn't replace old ways of thinking about data The emphasis on data analytics to explain marketing’s ROI could be stifling innovation and the CMO’s role as business growth strategist, an [...]

October 5th, 2015|Categories: Global News|
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